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http://repositorio.ugto.mx/handle/20.500.12059/10244
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DC Field | Value | Language |
---|---|---|
dc.rights.license | http://creativecommons.org/licenses/by-nc-nd/4.0 | es_MX |
dc.creator | Valeria Martínez Aquino | es_MX |
dc.date.accessioned | 2023-12-13T21:05:25Z | - |
dc.date.available | 2023-12-13T21:05:25Z | - |
dc.date.issued | 2023-12-06 | - |
dc.identifier.uri | http://repositorio.ugto.mx/handle/20.500.12059/10244 | es_MX |
dc.description.abstract | El propósito fue identificar las rutas de influencia de los valores humanos en el consumo de queso Seco Encerado y las comunalidades de los significados de éste. Se aplicó un cuestionario a 202 consumidores, quienes evaluaron la importancia de 40 valores humanos y 11 atributos tangibles (variables independientes) y la frecuencia de consumo (variable dependiente). Después de mostrar una imagen del queso a los consumidores, se registraron tres de sus ideas sobre él. Con los factores obtenidos del análisis factorial se realizaron tres regresiones lineales múltiples: (B1) consumo y atributos tangibles; (B2) consumo y valores humanos, más residuales de atributos tangibles; y (B3) consumo con valores humanos. La influencia directa (B2R2 - B1R1) y la indirecta (∆R - B3R3) fueron calculadas. Para los significados se aplicó la prueba de K-proporciones. La ruta de influencia de los valores humanos fue indirecta, mientras que los significados psicológicos simbólicos y utilitarios fueron estadísticamente iguales. | es_MX |
dc.language.iso | spa | es_MX |
dc.publisher | Universidad de Guanajuato | es_MX |
dc.relation | https://doi.org/10.15174/au.2023.3923 | es_MX |
dc.rights | info:eu-repo/semantics/openAccess | es_MX |
dc.source | Acta Universitaria: Multidisciplinary Scientific Journal. Vol. 33 (2023) | es_MX |
dc.title | La influencia de los valores humanos en el consumo del queso seco encerado del Istmo de Tehuantepec, Oaxaca, y sus significados: el efecto mediador de los atributos tangibles | es_MX |
dc.title.alternative | The influence of human values on the consumption of Seco Encerado cheese from the Istmo of Tehuantepec, Oaxaca, and its meanings: the mediating effect of tangible attributes | en |
dc.type | info:eu-repo/semantics/article | es_MX |
dc.creator.id | info:eu-repo/dai/mx/orcid/0000-0002-6713-3604 | es_MX |
dc.subject.cti | info:eu-repo/classification/cti/2 | es_MX |
dc.subject.cti | info:eu-repo/classification/cti/71 | es_MX |
dc.subject.cti | info:eu-repo/classification/cti/7102 | es_MX |
dc.subject.keywords | Consumidores | es_MX |
dc.subject.keywords | Valores humanos | es_MX |
dc.subject.keywords | Queso seco encerado | es_MX |
dc.subject.keywords | Istmo de Tehuantepec, Oax. | es_MX |
dc.subject.keywords | Rutas de influencia | es_MX |
dc.subject.keywords | Consumers | en |
dc.subject.keywords | Human values | en |
dc.subject.keywords | Dry waxed cheese | en |
dc.subject.keywords | Influence routes | en |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_MX |
dc.creator.two | ARTURO HERNANDEZ MONTES | es_MX |
dc.creator.three | BLANCA ELIZABETH HERNANDEZ RODRIGUEZ | es_MX |
dc.creator.four | ARMANDO SANTOS MORENO | es_MX |
dc.creator.idtwo | info:eu-repo/dai/mx/cvu/229828 | es_MX |
dc.creator.idthree | info:eu-repo/dai/mx/cvu/97877 | es_MX |
dc.creator.idfour | info:eu-repo/dai/mx/orcid/0000-0002-2964-8359 | es_MX |
dc.description.abstractEnglish | The purpose was to identify the routes of influence of human values on the consumption of Seco Encerado cheese and the communalities of its meanings. A questionnaire was administered to 202 consumers, who assessed the importance of 40 human values and 11 tangible attributes (independent variables) as well as the frequency of consumption (dependent variable). After showing a picture of the cheese to the consumers, three of their ideas about it were recorded. Three multiple linear regressions were performed with the factors obtained from the factor analysis: (B1) consumption and tangible attributes; (B2) consumption and human values, plus residuals of tangible attributes; and (B3) consumption with human values. Direct influence (B2R2 - B1R1) and indirect influence (∆R - B3R3) were calculated. For the meanings, the K-proportions test was applied. The route of influence of human values was indirect, while symbolic and utilitarian psychological meanings were statistically equal. | en |
Appears in Collections: | Revista Acta Universitaria |
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